FACTS

Outdoor advertising is the oldest and most basic type of advertising.

Billboards reach 93% of all Americans.  TV commercials (which rank #1) reaches 94% of all Americans. 

The average person must see a television commercial at least seven times before they actually remember viewing the commerical.

Mobile advertising costs as much as 40% less than traditional stationary billboards, 80% less than television advertising, 60% less than newspaper ads and 50% less than radio advertisements.

According to an Arbitron study, people are spending less time reading and watching television because they are spending more time traveling to and from work.  The average America drives 54 minutes every day for a total of 302 minutes per week!